Work 01
Acronis has a large partner and integration ecosystem.
The web experience needed to communicate scale, trust, and technical credibility.
The journey serves different audiences: MSPs exploring integrations, ISVs/developers interested in building integrations, and users researching specific integrations.
The landing page highlights scale metrics such as 300+ integrations, 21K+ service providers, 30K+ channel partners, and 100+ distributors.
The Challenge
The main challenge was to transform a complex B2B technology ecosystem into a clear and scalable web experience.
Acronis’ integrations serve different user needs: some users want to discover available tools, some want to understand how specific integrations work, and others want to build or request new integrations. The design needed to support all of these paths while maintaining a consistent brand experience across multiple page types.
The goal was not only to design individual pages, but to create a system that could scale as the ecosystem continued to grow.
Project goals
Communicate the value of the Acronis Technology Ecosystem clearly.
Help users discover integrations by category and use case.
Create a consistent framework for individual integration pages.
Support both business storytelling and technical decision-making.
Build a flexible structure that could scale across many partners and integrations.
Audience
The experience was designed for several overlapping audiences:
Managed Service Providers
Users looking for integrations that help centralize tools, automate workflows, and scale services.
ISVs and Developers
Technology partners interested in building integrations with the Acronis platform.
Technology Partners
Companies evaluating how their products can fit into the Acronis ecosystem.
Technical and Business Users
Users researching a specific integration, its features, documentation, and support resources.
Experience Architecture
The experience was structured as a connected journey across three levels.
1. Ecosystem Landing Page
Introduces the value of the Acronis Technology Ecosystem and guides users toward the right path: exploring existing integrations, building an integration, or learning more about the ecosystem.
2. Integrations Catalog
Creates a discovery layer where users can browse integrations by category and identify relevant tools within the ecosystem.
3. Integration Detail Pages
Provides a repeatable framework for each integration, combining partner information, product context, benefits, features, resources, and support paths.
Page 1: Acronis Technology Ecosystem
The ecosystem landing page acts as the strategic entry point. Its role is to communicate the scale and value of the Acronis partner ecosystem while guiding different audiences toward relevant actions.
The page balances high-level storytelling with practical navigation. MSPs are guided toward existing integrations, while ISVs and developers are directed toward building integrations with Acronis.
The design needed to feel enterprise-ready, structured, and credible, while still making the ecosystem feel active, connected, and easy to explore.
Page 2: Integrations Catalog
The catalog is the discovery layer of the experience. It helps users browse the available integrations and understand the breadth of the Acronis Technology Ecosystem.
The design organizes integrations into clear categories such as Security, Management, Automation, Data Protection, and MDR/MSSP Services. This structure helps users move from a broad ecosystem story into a more practical browsing experience.
The catalog also needed to support many different partner cards while keeping the interface clean, scannable, and easy to expand over time.
Page 3: Integration Detail Page Framework
The integration detail page was designed as a repeatable template that could support individual partner integrations at scale.
Using Microsoft Entra ID as an example, the page brings together essential information such as the company, integration name, categories, overview, resources, features, and support paths.
The structure helps users quickly understand what the integration does, why it matters, and where to go next for documentation or support.
Visual Direction
The visual direction needed to feel modern, secure, and enterprise-ready.
The design language uses structured layouts, clean typography, modular content blocks, and subtle ecosystem-inspired visuals to communicate connection, scale, and trust. The interface avoids unnecessary decoration and focuses on clarity, hierarchy, and confidence.
The result is a web experience that feels both technically credible and approachable.
Outcome
The project was deployed as part of Acronis’ public Technology Ecosystem experience.
The final experience connects ecosystem storytelling, integration discovery, and detailed partner education into one scalable web journey. It supports multiple audiences while maintaining a consistent visual and structural system across the Acronis website.
The result is a live enterprise web experience that communicates the scale of the ecosystem and gives users a clear path to explore, evaluate, and engage with Acronis integrations.
My Role
As Art Director, I worked on the visual direction and design execution of the Acronis integrations experience.
My focus was on translating a complex technology ecosystem into a clear, scalable, and visually consistent web journey. This included shaping the page hierarchy, interface direction, reusable content modules, responsive layouts, and the overall presentation of the ecosystem across landing, catalog, and detail-page experiences.
Final Reflection
This project demonstrates how design can turn complexity into clarity.
By connecting ecosystem storytelling, structured discovery, and reusable detail-page templates, the experience helps users understand the value of Acronis integrations while giving the business a scalable framework for future growth.
My Work
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